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Style Theory (2023)
Hello Internet! Welcome to STYLE THEORY, where beauty is a science. Suit up and come along as we answer fashion’s most important questions: Is your makeup poisonous? Could a high heel actually kill someone? And how do the Hulk’s pants even stay on? Our closet is FULL of theories, so prepare to explore the world of style, trends, and fashion in a whole new way! Subscribe, because the best way to look is smart.
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Would you trust makeup from McDonald's, Cheetos, Dunkin Donuts, or Chipotle? If you saw it in the beauty aisle at your local Target, the bright packaging would probably catch your eye. Maybe you'd try it out. But... is it actually any good? Today Amy is trying unusual beauty products to give you her honest review!
If you're losing hair on your head, then you're probably looking for a way to regrow your hair. Over the last 5-10 years, many products have taken on the market like Ro, Hims, Hers, and the classic Rogaine. But do hair growth products actually work? Can minoxidil give you a luscious mane again? Or is everything a bunch of bunk? Let's find out...
Are you stinky, loyal Theorist? Well, stink NO LONGER because we're here to find the BEST deodorant in today' challenge. We're testing deodorants like Dove, Lume, Old Spice, Native, and even some viral TikTok oddities against some of the most INTENSE challenges that would make anyone sweat. Will we still smell by the end of the day?
When you walk into a Goodwill, Savers, Salvation Army, or any other thrift store and expect to find t-shirts for $5 but you're met with a $40 price tag instead, you tend to get a bit upset. What's the deal with these HIGH thrift prices nowadays? It can't _just_ be inflation can it? There HAS to be more to this story. Today we get to the bottom of these outrageous thrift prices.
Summer is, unfortunately, winding down and school is about to be back in session. But that doesn't mean the sun is taking a break. In fact, it's warmer than ever here in California. So Amy wanted to find out: what is the BEST and WORST sunscreen to protect her skin from the blistering sun? We're using different Vacation sunscreens, such as gel, spray on, stick, and even milk (ick). Who will WIN this sun screen test? Watch to find out!
The Olympics have been SO fun to watch, haven't they, Theorists? Watching Simone Biles soar to gold in women's gymnastics, Caeleb Dressel rake in the medals in men's swimming, the USA women's rugby team shocking the nation, and every other Olympic athlete has been an absolute thrill. But, one thing that we questioned was just how optimal their uniforms are. Is there a better way to win gold?
Hey, loyal Theorist, did you know that anime has SECRETLY been influencing the world of fashion for YEARS? Think about it: big red boots, giant bows, and unnatural hair color. What do they ALL have in common? A link back to anime. In this video we'll reveal the secret influences of Dragon Ball Z, Sailor Moon, and more on our culture.
Guess what's making a comeback, loyal Theorists? The MUSTACHE! The handlebar, the chevron, the english, the pencil, even the fu manchu. They're BACK! Today we discover why they've resurged and whether you should start rocking a 'stache too.
How _waterproof_ is waterproof makeup? A little? A lot? Can your foundation last a trip to the pool? Would your eyeliner hold up against the harsh waves at the beach? And could your mascara survive a night of crying? Today we're putting these brands to the test to find out how to make your makeup waterproof!
Your favorite influencer may be turning into Ai... No, we're not talking about Vtubers, we're talking about companies like Meta turning creators and influencers into Ai chatbots. From MrBeast to Kendall Jenner to Charli D'Amelio to Tom Brady, they've all signed some Ai rights over to Zuck. But what exactly are the Ai creators like Kwebbelkop, Lil Miquela, and others doing? How are they making money? And is ANY of this good for society? Today, Theorists, we talk about a very controversial topic...
You've been asking for months, loyal Theorist, and today we finally answer: which clothes would help you survive a nuclear apocalypse? With Fallout on Amazon Prime making waves in the cultural conversation, we knew we HAD to answer the question for you. Do we need super high-tech survival gear? Or can we just wear jeans and a t-shirt? Let's find out...
A few weeks ago we, together with our friends at ZHC, Critical Role, Seek Discomfort, and Popflex, put on YouTube's FIRST ever creator fashion show. The event was a total blast and we enjoyed hanging out with you on the live stream. But now... we want to show you behind the scenes of what it REALLY takes to put together a fashion show. Let's find out!
Theorist, does Gen Z look older than other generations like Baby Boomers and Millennials? Everyone on the internet seems to think so thanks to TikToker Jordan Howlett. But is it even true? Well, we that know Gen Z celebs like Reneé Rapp, Millie Bobby Brown, and Kylie Jenner tend to look older than they look, so that's a start. So then... WHY is this the case? WHY is Gen Z aging so rapidly? Today we find out.
Is your closet a MESS, loyal Theorist? Are your clothes all thrown about with no rhyme or rhythm where they should be? Or maybe you have a system but you feel like your closet space is just _too_ small. Whatever size wardrobe you have, we want to help you clean up your mess. So we're following the footsteps of Mia Maples and decluttering YEARS worth of clothes. This is going to be one intense closet clean out!
Have you ever thought, “why do I look bad in everything?” We promise, you DON’T! But one factor that could lead to you feeling that way is not dressing to your body shape or body type. So today we want to show you exactly how to find your body type. First we’re using various tests like Kibbe, Fruits, and Myers Briggs. AND then we’ll teach you how to dress no matter the shape of your body: rectangle, pear, or inverted triangle. Let us know your shape in the comments below!
Hello, loyal Theorists, and welcome to Amy’s FIRST Style Theory! Today we’re diving back into our favorite Style Theory setting: the bathroom. We’re testing the best ways to shave your legs with a fun experiment. Which is the best lubricant: shaving cream, soap, or something else? Is there a best brand to use, like Gillette? Well, by the end of this video, we promise that your legs will be perfectly silky smooth!
The countdown begins, loyal Theorists. This is MatPat’s FINAL Style Theory ever. We knew we had to go out with a BANG! So, we’re looking back at Matt’s time on Style Theory, what we’ve learned, and whether MatPat has _actually_ become a real style icon by putting him to the ultimate styling test. Grab yourself a bow tie and let’s suit up!
Are caffeine skincare products worth it? Like, do the serums, scrubs, and facemasks actually give you as much energy as, let’s say, a Diet Coke, Monster Energy, Red Bull, or even coffee? Are you actually absorbing that energy through your skin? We put our caffeine addictions to the side to first go caffeine free and then test a new skincare routine. Just like Mia Maples loves to do with viral TikTok products and HopeScope with satisfying viral products, we’re experimenting with a whole new routine that could change the way we take care of our skins… or it may just be a bunch of bunk!
If you’re one of the 50 million people who watched the simplynailogical videos putting on 100+ coats of nail polish, then you know nails can get pretty out of control. Well, we decided to take the 100 layers challenge idea and kick it up a notch by trying to apply 1,000+ layers of nail polish to a hand. Can it be done? Can we make nail art pretty enough to go viral on TikTok? Will HopeScope end up reacting to this “satisfying” creation? And will we reach the top of #PolishMountain? Today, loyal Theorists, we find out in this ultimate nails challenge!
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Hello Internet! Welcome to STYLE THEORY, where beauty is a science. Suit up and come along as we answer fashion’s most important questions: Is your makeup poisonous? Could a high heel actually kill someone? And how do the Hulk’s pants even stay on? Our closet is FULL of theories, so prepare to explore the world of style, trends, and fashion in a whole new way! Subscribe, because the best way to look is smart.
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