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Inside the Superbrands (2022)
Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers.
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Seasons & Episode
Helen Skelton discovers how one of the most famous beer brewers in the world make their bestselling stout, and finds out why they are launching a new alcohol-free beer.
Helen Skelton gets the scoop on the UK's biggest ice cream brand to see how Wall's make their coolest bestsellers. Plus: the team creating a special 100th birthday lolly.
Helen Skelton goes behind the scenes of Warburtons, and discovers how the UK's bestselling bakery brand make their classic loaf, and meets the team rising to the challenge of counting crumpet holes to ensure perfection.
What makes McCain's chips so famously crispy on the outside and fluffy on the inside?
Helen discovers what makes Corn Flakes and Frosties so grrreat! Plus: pink Coco Pops.
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Cast
Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers.
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